Promotional Items for Corporate and Tradeshows
What Kind of Promo Item Should You Be Looking For in Australia?
If you have a big show or convention coming up and you want to get people to come over to your booth and talk to you, then you already know that the easiest way to do this is by giving away some kind of promotional items. No matter how many pens people have back at the office, they will still crowd a booth to get another one, and if you are offering something even more exciting like a hat, bags, or a shirt, then they will be virtually unstoppable.
What Are Promotion items?
Although you may think of promotional gifts only in terms of small gifts that you might put on the table at a convention, the truth is that there are hundreds of different items that you can customize to your own company’s name, logo, and colors, and give away for very little money. Some of these are smaller items such as flash lights, lighters, key chains, USB sticks, or candy, while others are considered a little more valuable such as hats, polo shirts, bags of all kinds, golf balls, and thermal mugs. It seems that if it is free, people will scurry over to get one.
What Should You Look For?
When you are looking at advertising items, you should consider what your budget is and also how many people you would like to give gifts to. If you are only giving them to your existing customers, then you might want to spend a little more per item, but if you are giving them away free to the public, then sticking with smaller, less expensive items is probably best.
Also, you should keep in mind just how you will be transporting these items. If you will be taking hundreds or thousands of them to a show, you might be better off choosing something that is both small and lightweight.
What Are People Saying ?
These are generally one of the most effective methods of marketing since not only are you doing the potential customer a favor by giving them a gift, but the gift also acts like a business card for you, reminding them of your interaction and that may spur them on to order from your company in the future.
Where Should You Buy Them?
When you are looking at promo items in a catalogue or even at your local printer, you should keep in mind that you will almost always get a much better deal when you order them online. Not only will the price be lower, but often the turnaround time is much quicker, and of course the selection from which you can choose is far larger than in any local store. Instead of being able to choose from just a few different types of hats or keys chains, you will soon see that there are dozens, if not hundreds of different styles, colors, shapes, and designs that you can choose from.
Is This the Right Product For You?
Some companies prefer to spend all of their marketing money on basic media advertising, but you will find that you can get a lot of mileage out of free gifts that are given to your customers and your potential customers When you give these promotional items away, not only are you building a certain amount of goodwill between you and the public, but you are also giving them a product that will be a constant reminder of their interaction with you. In addition, especially in the case of apparel items, you are also turning them into a billboard for your company, which is even better for you.